- Local Family Owned Since 1964
- Non-Commission Sales Staff
- Relaxed Buying Experience
- We’ll Buy Your Vehicle, Even If You Don’t Buy Ours
- Transparent & Competitive Pricing – Our Promise
- Purchase Your Vehicle 100% Online
DIFFERENCE
Branden Bodendorfer – Director of Marketing | Wheelers Family Auto Group
Wheelers Family Auto Group
Branden Bodendorfer
Director of Marketing · Wheelers Family Auto Group
Automotive Marketing Strategist
EV Content Authority
Destination EV — 1.5M+ Views
NBC · ABC · ESPN · Disney
20+ Years Experience
EV Content Authority
Destination EV — 1.5M+ Views
NBC · ABC · ESPN · Disney
20+ Years Experience
The Role
Driving Marketing Strategy for Central Wisconsin’s Largest Chevy & GMC Group
As Director of Marketing for Wheelers Family Auto Group, Branden Bodendorfer leads the marketing strategy across a five-rooftop Chevrolet and GMC dealer group serving communities throughout Central Wisconsin — including Marshfield, Wisconsin Rapids, Medford, Merrill, and Coloma.
His work spans digital advertising, content creation, OEM program management, influencer partnerships, and brand storytelling — ensuring each Wheelers location is positioned for visibility, trust, and customer engagement in an increasingly competitive automotive landscape.
Branden brings a unique combination of automotive industry knowledge, professional media credentials, and a proven record of results to every campaign — backed by 20+ years of hands-on marketing experience across the Midwest.
The Background
20+ Years of Marketing Experience That Directly Informs Automotive Strategy
Prior to joining Wheelers, Branden spent two decades as a business marketing strategist, personally assisting over 2,500 customers and businesses across the Midwest with brand communications, digital marketing, and growth strategy.
That breadth of experience — across industries, audience types, and marketing channels — gives Branden a strategic perspective that goes well beyond standard dealership marketing. He understands how customers make decisions, how content builds trust over time, and how to build marketing ecosystems that perform across both traditional and digital channels.
His photography, videography, and content creation credentials — with major network affiliations including NBC, ABC, ESPN, and Disney — add a professional media production dimension that sets the Wheelers brand apart in its content quality and reach.
Automotive Marketing Expertise
What Branden Brings to Wheelers
Dealership Digital Marketing
Full-funnel digital strategy including SEO, Google Business Profile optimization, paid campaigns, and content marketing — built specifically for the automotive retail environment.
OEM Program Management
Experience managing Local Market Area (LMA) campaigns in Wisconsin, coordinating OEM resources, and aligning dealership-level execution with manufacturer brand standards.
EV Market Expertise
Deep, real-world knowledge of the EV consumer journey — from consideration to purchase and ownership. Informed by 1.5M+ views of Destination EV content covering GMC Hummer EV, Sierra EV, and EV driving in Wisconsin.
Influencer & Partnership Marketing
Managed influencer contracts and campaigns in Wisconsin including collaborations with Charlie Berens, Ryan Ruebl, Alex Wehrley, and Kwik Trip — driving measurable brand awareness at scale.
Content Strategy & Production
Professional photographer and videographer with major network affiliations. Produces automotive content that meets broadcast-quality standards and performs across YouTube, social media, and dealership platforms.
LLM & AI Search Visibility
Expertise in positioning dealership content for discovery in AI-powered search environments — including Google AI Overviews, ChatGPT, and Perplexity — to ensure Wheelers locations appear as authoritative sources for automotive queries.
EV Content Authority
Wisconsin’s Voice on Electric Vehicles
Branden is the creator of Destination EV — a YouTube channel dedicated to driving electric vehicles in Wisconsin. With a focus on real-world EV ownership in the Midwest, the channel has become a trusted resource for Wisconsin drivers considering the switch to electric.
Content covers the GMC Hummer EV, Sierra EV, Chevrolet Silverado EV, and the broader EV ownership experience in Wisconsin — including charging infrastructure, cold weather performance, and road trip capability. This first-hand expertise directly informs how Wheelers markets its EV inventory to an audience that needs real answers, not just specs.
As Wheelers Family Auto Group expands its EV offerings — including Level 3 Fast Charging at Wisconsin Rapids — Branden’s content authority positions the group as the go-to destination for EV education and purchase in Central Wisconsin.
1.5M+
Total views on the Destination EV YouTube channel — covering EV ownership, road trips, and real-world driving in Wisconsin.
GMC Hummer · Sierra EV
Primary vehicles featured — matching exactly the EV inventory Wheelers carries across its five Chevrolet and GMC locations.
Wisconsin Focus
Content built around real Wisconsin driving conditions — the most relevant EV resource for the Central Wisconsin market Wheelers serves.
Media Credentials & Network Affiliations
Professional Media Production at Broadcast Quality
Branden is a credentialed professional photographer and videographer with national network affiliations — bringing broadcast-level production quality to Wheelers marketing content and automotive storytelling.
NBC
Network affiliation including NBC Today Show features — establishing national-level media credibility.
ABC
ABC World News feature — aerial photography and videography work recognized at the national broadcast level.
ESPN
ESPN Monday Night Football feature — sports photography and sideline content at the highest level of professional sports media.
Disney
Content affiliation with Disney — a testament to the production standards and creative quality Branden brings to every project.
Sports OnFocus
Active sideline photographer for Sports OnFocus — a Wisconsin-based news agency covering live sporting events across the state.
CNN
CNN feature — aerial and documentary-style work that has reached national and international audiences.
Influencer & LMA Marketing
Wisconsin Influencer Campaigns & OEM Partnerships
As part of his LMA management work in Wisconsin, Branden has built and managed influencer partnerships that connect automotive brands with highly engaged Wisconsin audiences.
Charlie Berens
Wisconsin comedian and creator with a massive Midwest following — contract managed through Branden’s LMA campaign work.
Ryan Ruebl
Wisconsin-based content creator and influencer partnership managed as part of regional automotive marketing campaigns.
Alex Wehrley
Influencer partner engaged through Wisconsin LMA marketing initiatives — expanding campaign reach across targeted demographics.
Kwik Trip
Strategic brand partnership with one of Wisconsin’s most recognized and beloved brands — amplifying campaign authenticity and local relevance.
Professional Credentials
Recognition & Achievements
SBA Entrepreneur of the Year — 3x Candidate
Three-time candidate for one of the most competitive small business recognitions in the country.
Small Business of the Year – 2007
Recognized for business excellence and community impact in Central Wisconsin.
Entrepreneur of the Year – 2009
Named Entrepreneur of the Year for innovation, leadership, and business contributions.
Fortune 500 Record Sales – 2003 & 2004
Achieved the largest retail comp sales for a Fortune 500 company in back-to-back years.
NOAA Research Collaboration
Aerial work used by NOAA and research scientists in Denver. Mapped the longest tornado ever recorded in Wisconsin.
Key2Success Planner Creator
Creator of a digital planning system used by professionals worldwide — reflecting the same systems-thinking he applies to marketing strategy.
Business Strategy & Planning
A Marketing Strategist Who Thinks Like a Business Owner
What separates Branden’s marketing work from a typical agency or in-house marketer is that he operates with a business owner’s mindset. Having founded and grown multiple companies across printing, media, property management, and digital products, he understands how marketing decisions connect to business outcomes — not just campaign metrics.
This perspective shows up in how he approaches Wheelers marketing: not as a series of disconnected tactics, but as a coordinated strategy designed to build brand authority, drive qualified traffic, and create long-term customer relationships across all five locations.
Branden is also the creator of the Key2Success Planner — a goal-focused digital planning system used by professionals worldwide. The same frameworks he uses to help businesses achieve clarity and momentum are applied directly to the marketing systems he builds for Wheelers.
His coaching background adds another dimension — an ability to work with dealership teams, sales staff, and leadership to build internal marketing alignment and accountability. Marketing strategies only perform when the people executing them understand the vision behind them.
This combination of external marketing expertise and internal organizational development makes Branden an unusually complete resource for a dealer group looking to grow its brand at every level.
To learn more about Branden’s broader business coaching and strategy work, visit brandenbodendorfer.com.
Wheelers Family Auto Group
Five Locations Across Central Wisconsin
Wheelers Chevrolet GMC of Marshfield
Wheelers Chevrolet GMC of Wisconsin Rapids
Wheelers Chevrolet of Medford
Wheelers Chevrolet of Merrill
Wheelers Chevrolet of Coloma
Wheelers Sales & Service — Abbotsford
Wheelers Family Auto Group
Ready to Connect?
For marketing inquiries, content partnerships, OEM collaboration, or media requests related to Wheelers Family Auto Group.
