Auto Body Collision

Central Wisconsin’s Leader in Auto Body & Collision Repair

No appointment needed, stop in today to receive your free collision repair estimate at either of our two auto body shop locations.

Wheelers Auto Body and Collision Center
2711 S Central Ave, Marshfield, WI 54449
Office: (715) 387-1205
Hours: Monday – Friday: 8:00AM – 5:00PM
Saturday: Closed
Sunday: Closed

Wheelers Auto Body and Collision Center
2250 W Grand Ave, Wisconsin Rapids, WI
Office: (715) 423-3860
Hours: Monday – Friday: 8:00AM – 5:00PM
Saturday – Sunday: Closed

Tips If You have Been In A Collision

  1. If your vehicle cannot be driven, know where the towing service will be taking it. Get a card from the tow truck operator or write down the driver’s name, the service’s name, and phone number.
  2. Choose a reputable collision repair facility for your vehicle. Whether you select a Chevrolet, Buick, GMC, or Cadillac dealer, or a private collision repair facility to fix the damage, make sure you’re comfortable with your choice.
  3. Remove any valuables from your vehicle before it’s towed away. Make sure this includes your insurance information and registration if you keep these items in your vehicle.
  4. If possible, call your insurance company from the scene of the accident. They’ll walk you through the information they’ll need. If they ask for a police report, don’t worry. Just call or go to the police department’s headquarters and you can get a copy of the report.
  5. You’ll need to gather the following important information from the other driver:
    • Driver’s name, address, and telephone number
    • Driver’s license number
    • Owner name, address, and telephone number
    • Vehicle license plate number
    • Vehicle make, model, and model year
    • Vehicle Identification Number (VIN)
    • Insurance company and policy number
    • General description of the damage to the other vehicle
  6. If you have a question about your estimate, don’t be afraid to ask for an explanation. Reputable shops welcome this opportunity. The only way to make sure you get Genuine GM Parts is to ask for them yourself. Ask your insurance agent and collision repair facility representative if your vehicle will be repaired with Genuine GM Parts. If the answer is yes, then you’ll be getting the value, safety, endurance, and peace of mind you expect. If they say imitation parts might be used, you have the right to refuse them. It’s your choice.

Choosing the Right Option to Repair Your Vehicle

You can either choose genuine parts made by the original manufacturer, or you can choose imitations of those parts made by other companies. Not only can these imitations compromise your vehicle’s safety performance in subsequent collisions, they may also diminish your vehicle’s resale value down the road. When you have the damage repaired at your local GM auto body center using only Genuine GM Parts, you get the peace of mind of proper equipment and quality replacement parts. When it comes to collision repair and auto body repair, it just makes good sense to turn to the GM-trained Certified Service experts.

Get Directions

Auto Body & Collision Repair in Central Wisconsin

Two GM-trained collision centers serving Wisconsin Rapids, Marshfield, and the surrounding communities. Genuine GM Parts, certified technicians, and free estimates at both locations.

Central Wisconsin's Trusted Collision Repair Team

When you're hit by a deer on Highway 13, slid into a ditch on a January morning, or rear-ended in a parking lot, the last thing you need is a body shop that hands you a stack of paperwork and disappears. Wheelers Auto Body has handled that part for Central Wisconsin drivers for over 50 years, across two family-owned and family-operated locations.

Both shops are GM-trained Certified Service centers. That means our technicians follow factory repair procedures, use Genuine GM Parts when you ask for them, and stand behind every repair we deliver. No appointment is needed for a free estimate. Stop in during business hours at either location and we'll walk you through the next steps.

Family Owned for 50+ Years GM-Trained Certified Service Genuine GM Parts Free Estimates All Insurance Accepted

Choose Your Location

Each Wheelers auto body location has its own dedicated website with full service details, customer reviews, and online estimate scheduling. Pick the location closest to you.

Wisconsin Rapids

Wheelers Auto Body Wisconsin Rapids

Serving Wisconsin Rapids, Stevens Point, Plover, Nekoosa, and Adams

What you'll find on the location site: Service details, customer reviews, photo gallery, in-depth guides on collision repair, paintless dent repair, ADAS calibration, deer collision repair, and an online free estimate request form.
Marshfield

Wheelers Auto Body Marshfield

Serving Marshfield, Neillsville, Stratford, Spencer, and Pittsville

What you'll find on the location site: Service details, customer reviews, photo gallery, in-depth guides on collision repair, paintless dent repair, ADAS calibration, deer collision repair, and an online free estimate request form.

Tips If You Have Been in a Collision

  1. If your vehicle cannot be driven, know where the towing service will be taking it. Get a card from the tow truck operator or write down the driver's name, the service's name, and phone number.
  2. Choose a reputable collision repair facility for your vehicle. Whether you select a Chevrolet, Buick, GMC, or Cadillac dealer, or a private collision repair facility to fix the damage, make sure you're comfortable with your choice. You have the legal right to choose any licensed shop, regardless of what your insurance company suggests.
  3. Remove any valuables from your vehicle before it's towed away. Make sure this includes your insurance information and registration if you keep these items in your vehicle.
  4. If possible, call your insurance company from the scene of the accident. They'll walk you through the information they'll need. If they ask for a police report, don't worry. Just call or go to the police department's headquarters and you can get a copy of the report.
  5. You'll need to gather the following important information from the other driver:
    • Driver's name, address, and telephone number
    • Driver's license number
    • Owner name, address, and telephone number
    • Vehicle license plate number
    • Vehicle make, model, and model year
    • Vehicle Identification Number (VIN)
    • Insurance company and policy number
    • General description of the damage to the other vehicle
  6. If you have a question about your estimate, don't be afraid to ask for an explanation. Reputable shops welcome this opportunity. The only way to make sure you get Genuine GM Parts is to ask for them yourself. Ask your insurance agent and collision repair facility representative if your vehicle will be repaired with Genuine GM Parts. If the answer is yes, then you'll be getting the value, safety, endurance, and peace of mind you expect. If they say imitation parts might be used, you have the right to refuse them. It's your choice.

Choosing the Right Option to Repair Your Vehicle

You can either choose genuine parts made by the original manufacturer, or you can choose imitations of those parts made by other companies. Not only can these imitations compromise your vehicle's safety performance in subsequent collisions, they may also diminish your vehicle's resale value down the road.

When you have the damage repaired at your local GM auto body center using only Genuine GM Parts, you get the peace of mind of proper equipment and quality replacement parts. When it comes to collision repair and auto body repair, it just makes good sense to turn to the GM-trained Certified Service experts at either Wheelers location.

Frequently Asked Questions

Do I have to use the body shop my insurance company recommends?
No. You have the legal right in Wisconsin to choose any licensed collision repair facility you want, regardless of what your insurance company suggests. Insurance companies can recommend shops, but they cannot require you to use one.
Will my vehicle be repaired with Genuine GM Parts?
If you ask for them, yes. Both Wheelers auto body locations are GM-trained Certified Service centers and use Genuine GM Parts for collision repair. You have the right to refuse imitation parts. Ask your insurance agent and our service writer to confirm Genuine GM Parts will be used on your repair.
Do you offer free collision repair estimates?
Yes. Free estimates are available at both Wheelers auto body locations. No appointment is needed, just stop in during business hours at either Wisconsin Rapids or Marshfield.
Which Wheelers auto body location should I go to?
Choose whichever location is most convenient. Wisconsin Rapids serves Wisconsin Rapids, Stevens Point, Plover, Nekoosa, and Adams. Marshfield serves Marshfield, Neillsville, Stratford, Spencer, and Pittsville. Both shops follow the same Genuine GM Parts standards and GM-trained repair procedures.
What types of collision damage do Wheelers auto body shops repair?
Both locations handle the full range of collision repair including front-end, rear-end, and side-impact damage, deer collision repair, hail and storm damage, paintless dent repair, frame straightening, paint matching, and ADAS calibration. Visit either location's dedicated site for detailed service information.
Do Wheelers body shops work with my insurance company?
Yes. We work with all major auto insurance carriers and will handle the claim and direct billing process for you. Bring your claim number and adjuster information to your free estimate appointment and we'll take it from there.

Get Your Free Estimate Today

Pick the Wheelers auto body location closest to you. Both shops follow the same Genuine GM Parts standards and family-owned service approach Central Wisconsin has trusted for over 50 years.

Contact Us


2410 W Grand Ave
Wisconsin Rapids, WI 54495
Wheelers Family Auto Group 44.397502, -89.85399.