What’s Your Favorite Car Color? America’s Love for Gray is Growing!

Have you noticed more gray cars on the road lately? You’re not imagining things! According to a recent study by BASF Coatings, gray is quickly becoming one of the most popular car colors in America. In fact, it now holds a 20% market share—tying with black and closing in on white, which still leads at 29%.

But what does this trend mean? And more importantly—what’s YOUR favorite car color?

Why Is Gray Taking Over?

Gray is often seen as sleek, modern, and versatile. Whether in a deep charcoal metallic or a soft, warm shade, gray brings a sophisticated touch to any vehicle. BASF’s design experts say it’s a color that blends both style and practicality, making it an appealing choice for today’s drivers.

Meanwhile, in Europe, beige is rising in popularity, while in Asia, black and earthy yellows are making a splash. Could we see more of these tones showing up in future GM models? Time will tell!

Are We Losing the Fun Colors?

While neutral colors dominate, there’s still plenty of room for vibrant, eye-catching hues. Green has been making a comeback, with Evergreen Sprint being named the 2025 global car color of the year. And let’s not forget the timeless appeal of a bright red sports car or a bold blue pickup!

What Color Do You Prefer?

At Wheeler’s Family Auto Group, we love seeing all the different car colors that roll through our lots. Whether you prefer the classic elegance of black, the clean look of white, the trendy appeal of gray, or something totally unique—let us know!

Drop a comment and tell us: What color is your car? And if you could pick any color for your next ride, what would it be?

Need help finding a car in your perfect shade? Stop by Wheeler’s and check out our selection—we’re happy to help you find a vehicle that fits your style!